A successful event is defined by three things: the aura, entertainment value, and fun the participants have. There are a lot of ways to enhance all three, but one of the most overlooked is an effective event pipe and drape system. If you are planning an event of any significant size, you should strongly consider a pipe and drape system both as a way to control the crowd, but also as a way to make every person there feel special. Here is how and why.
As a Privacy Tool
Pipe and drape systems have been used for a very long time to help organize event venues. You see them at restaurants, theaters, arenas, casinos, and seminars–just about any place that has a lot of people wanting to converge in a common locale. The typical pipe and drape system is comprised of three metal pipes joined together at 90-degree angles with a curtain hung over them.
This arrangement makes it easy to navigate, but very difficult to see what is going on behind the curtain. Because they are lightweight, they are easy to configure and can give your audience a sense of privacy, no matter what the event.
A Selected Few
Pipe and drape systems also offer a sense of specialness to your audience and that can be used to create a mood or as a marketing tool. For example, a pipe and drape system can be set up to separate high profile customers and VIPs from regular customers. It also can be used to upsell members by allowing salespeople to segment off with them.
If the venue you are at has wide, open spaces, pipe and drape can be used to create an allure and sense of mystery. Customers passing by will naturally wonder why your exhibit or entrance is different. That opens the door for you to develop a relationship with them and puts them in a good frame of mind because you are singling them out for “special attention.”
As a Barrier
In largescale events, crowds make noise and create a din that can be extremely distracting. By sequestering your potential customers behind a pipe and drape setup, you give them the privacy that allows them to block out the hubbub outside the pipe and drape. This lets them focus on what you are offering or saying and keeps them from becoming distracted. Additionally, the barrier makes private conversations possible, even in extremely crowded venues.
As a sales aid, that privacy is invaluable. It lets you focus on your customer and read them without becoming distracted. It lets them focus on what you are offering while ignoring anything else around them. When coupled with an attention-grabber, you can create an oasis within confusion, which at the very least will put your customers in the frame of mind to listen to you and your team.
A pipe and drape system is second to none when it comes to helping you make your customer feel special at big events like trade shows. For more information on how to buy a pipe and drape system or how to buy pipe and drape online, check out VIP Crowd Control, Inc.
